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Meet the Founder - Deborah Webster

Deborah Webster


Challenging ‘business as usual’, Deborah is passionate about turning compelling visions into reality and onward onto legacy. She builds strong and lasting relationships with the people she works with, due largely to her genuine and positive nature, sense of fun and courage in saying what needs to be said.

Spotting a pattern between teams that make it and those that don’t, Deborah developed the AMANI™ protocol, taking the guesswork out of finding the right founders and growing businesses in the right way. The protocol has a number of use cases and is currently being used to develop an AI.

Deborah engages with audiences as a speaker and panel chairperson on a variety of topics including, leadership, innovation and ethical practices around data and technology. 

Based in Dubai, she is on the Steering Committee of the 30% Club’s GCC chapter, developing the pipeline of women from “schoolroom to boardroom”. Deborah is also a mentor at Sheraa, the Sharjah Entrepreneurship Centre and is often found at university campuses engaging with the next generation of leaders, thinkers and doers.

Meet the Founder – Deborah Webster

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